Brand Building Assistant Manager

Employment type: Permanent

Our client is a leading consumer goods multinational company is urgently looking for Brand Building assistant Manager. Kenyan’s Only
Job Position: Brand Building Assistant Manager
Location: Kenya
Business Context and Main Challenges of the Job:
• Supports the Brand Building manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.

• Works with the multifunctional team to implement the plan in the market place and monitors performance of the support plans.

• Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.

• Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.

• Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
Key Success Measures
• National market shares, brand turnover and PBI.
• Achievement of all key “Jobs to be Done” as specified in BMPs and SIA.
Main Accountabilities :
BRANDVISION PLAN (BVP)

• Supports the brand building manager in translation of the BVP into the BMP.

BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:

• Assisting in the execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy

• Accountable for the analysis of brand performance and brand health by constantly evaluating
performance of national support activities and in-store implementation against measurable
objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress
against key trial and awareness measures, quality of in-store support, distribution and availability
per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness
and ROI of key activities.

• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

• Delivers specific brand projects eg. co-branding with a major retailer.

INNOVATION & RENOVATION

• Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.
•
KEY RELATIONSHIPS & TEAMS
• Brand Building Manager
• Brand Building Team
• Customer Development
• Multi-functional BMP “deployment team” e.g. CD, CMI, Finance
• External agencies e.g. sponsorship, PR

Critical Success Factors of the Job
Key Competencies (max 5)
• Passion for Growth
• Team Commitment
• Seizing the future

Key Skills
• Develops brand plans that build equity and business
• Creates/deploys integrated communications
• Monitoring progress and takes action
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour

Relevant Experience
• Bachelor degree, Post graduate business degree preferred (MBA)
• Preferred one year experience in marketing
• Project Management
• Customer Marketing interface

If you meet the above mentioned requirements and are up to the challenge of working in a dynamic organization, please send your resume in Word or PDF format clearly indicating the position applied.
Email: recruit@careeroptionsafrica.com